OnDialog Quick Start Guide

Rules of Thumb
Five simple rules to follow that will result in success.


Build a Form
A Form is a web page object consisting of selections/entries that allow a Visitor to provide information about themselves. For a complete definition of a template, see the Glossary.


Build a Template
With respect to Landing Pages and Microsites, a Template is a base page definition that serves as a general pattern for many web pages. For a complete definition of a template, see the Glossary.


Build a Page
A page contains your content and forms, making them accessible to your costumers. Using OnDialog's simple editing features creating your pages is a breeze. For a complete definition of a page, see the Glossary.


Build a Microsite
In its most simplified form a Microsite is a collection of Landing Pages to collectively convey either a promotional concept. For a complete definition of a template, see the Glossary.


Create a Target Market
A target market is a specific subset of potential site visitors defined by a rule based on PURL Data fields and values. For a complete definition of a template, see the Glossary.


Create Targeted Content
Targeted content is web page content to be displayed whenever a site visitor's PURL Data matches a corresponding target market. For a complete definition of a template, see the Glossary.


Glossary
Create a Target Market

Step 1) From the Manage menu, select “My Target Markets.”


Step 2) From the My Target Markets menu, select Add a Target Market.

Target Market Graphic

Step 3) Enter the target market’s name.


Step 4) Click on “All conditions must be true,” which opens the Condition Block window. In this window, select either “All conditions must be true” or “At least one condition must be true.” (Hint: In the target market window, the line “All conditions must be true” is blue and the line “One condition must be true” is blue. They change based on your choice in the Condition Block window.)

Add Trget Market Graphic

Step 5) Now click “Create a New Condition.”


Step 6) Then click the “is equal to” link, which opens the Condition window.


Step 7) Now select the field you want, choose a comparison operator and set the value.

Creat Condition Graphic

Step 8) Repeat steps 5-7 for the fields you want to use to create this target market. NOTE: A condition can be deleted by clicking the red x next to the condition.


Step 9) Save your target market by clicking the “Save” link in the bottom right corner of the Edit Target Market page.


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